Design Processes & Positioning

Concept, Method & Creative Decision-Making

This teaching area focuses on concept development, design methodology and the formation of individual creative positions within contemporary design practice. Through open and process-oriented projects, students are encouraged to develop their own ideas, reflect on material, form and meaning, and strengthen their ability to articulate and evolve design decisions. The emphasis lies less on arriving at a single correct outcome than on cultivating a rigorous, self-aware design process in which intuition and method inform one another.

Communicating Design to the World

Alongside conceptual development, the courses also engage with presentation, communication and real-world application contexts, connecting experimental processes with questions of audience, use and professional practice. Students learn to translate personal design language into formats that are legible and convincing to others like clients, institutions, the public without losing the conceptual integrity of their original idea. This bridge between inner conviction and outer communication is treated as a core design skill, not an afterthought.

Building a Creative Identity

A central ambition of this teaching area is to support students in finding and refining their own positions within the field to help them understand not only how to design, but why they design the way they do. This involves ongoing critical reflection on influences, values and contemporary discourse, situating each student’s practice within a wider design and cultural context. The goal is to produce designers who leave the programme not merely with a portfolio, but with a clearly articulated and defensible creative identity.